🧭 The Founder Compass

Get unstuck. See where you are — and where to move next.

The Founder Compass is a simple, honest reflective tool to help early-stage founders understand the real state of their startup.
It’s not a scorecard, and it’s not a personality test — it’s a way to make sense of the messy 0–1.

Founders tell me the hardest part of building isn’t the work itself, but knowing whether you’re moving in the right direction. There’s too much advice, too many opinions, and not enough clarity.

The Compass helps you cut through the noise.

You’ll map yourself across three layers:

Orient → Measure → Chart

Each layer draws from patterns I’ve seen across independent founders, reviewers, accelerators, and spinout programmes in Singapore. It gives you a structured way to reflect honestly and see where things are clear, where they’re drifting, and where you may actually be stuck.

🛠️ Founders have used the Compass when...

• they're lost in conflicting feedback
• their pitch isn’t landing and they don’t know why
• they're preparing for an accelerator, review, or investor conversation
• they're navigating a pivot or change in direction
• everything feels urgent at once and they need a reset

✅ What you’ll walk away with...

• a clearer picture of where your startup actually stands
• signals on what’s aligned vs unclear
• a sharper sense of your priorities
• a conversation starter — to surface the tough, honest talks you need to have next (with your co-founder, team, advisor… or just yourself)

🚫 What it’s not (on purpose)...

• not a diagnostic test
• not a replacement for validation
• not a pitch template
• not a magic framework

It’s a clarity tool — and clarity is often the thing founders are missing most.

If you’re building something and need a grounded way to find your bearings again, the Compass was made for you.